Sunday, February 28, 2010

2010, 10 network video merger prediction: a further shot Google

U.S. video site WatchMojo, Founder and CEO Ashkan Karbasfrooshan in science and technology blog TechCrunch recently wrote, and describes the field of online video will appear this year, 10 major deal. The following is a summary of the article:

Venture Capital eager to quit the field of online video, while the potential acquirer has a more than 80 billion U.S. dollars in cash. Among them, Microsoft holding 20 billion U.S. dollars in cash, Apple holds 40 billion U.S. dollars in cash, Google holds 15 billion U.S. dollars in cash, Amazon holds 3 billion U.S. dollars in cash, Yahoo holds 3 billion U.S. dollars in cash. In theory, online video companies and potential acquirer would be a perfect match, but because of too many online video start-up companies, so not all online video companies are able to Ruyuan married into rich and powerful family. The following fields will appear online video this year, 10 major deal.

First: Demand Media acquisition of Tremor Media

Social media websites Demand Media has already financed 355 million U.S. dollars, but most sales still come from its domain name registration department eNom. Demand Media is working to expand the content business, and developed a "content farm" strategy. The site intends through the acquisition of an online video website to expand display and video advertising, its potential acquisition targets for Brightroll and Tremor Media. Tremor Media Advertising to reach 177.6 million unique visitors, accounting for the United States 85% of the total number of Internet users.

2nd: Lagardere Groupe will acquire Dailymotion

Zhayi Seeing go, the French media group Lagardere that the online video site is not a valuable marketing platform, but for the national sentiment Lagardere possible acquisition of Dailymotion. Lagardere may be through the acquisition will be known as the French Dailymotion create YouTube. Dailymotion can continue to play down the right, if the advertiser friendly content, will help boost Lagardere revenue. Lagardere also be able to Dailymotion's audience to promote their own content.

3rd: Scripps will acquire 5Min

Scripps is one similar to the Discovery of the premium content producers. Although the companies are more inclined to television channels, but as more and more consumers to watch video online, the company need to strengthen their own websites. Scripps has reached a strategic cooperation agreement with the 5Min, so the two companies are familiar with each other.

No comments:

Post a Comment